Case Studies

Flower importer Coloríginz relies on rental refrigeration to ensure a smooth logistics process

Written by Coolworld Rentals | Oct 23, 2026, 8:02:09 PM

Fresh Flowers During Peak Season

When the wildflowers bloom in the spring, it’s peak season at flower importer Coloríginz. Especially around Valentine’s Day and Mother’s Day, the flower company’s cold storage rooms are bursting at the seams. To keep incoming and outgoing shipments super fresh during the busiest months of the year, Coloríginz needed additional cooling capacity. Coolworld temporarily expanded Coloríginz’s logistics space with two refrigerated containers so that the flowers could be delivered to customers in top-notch condition.

Coloríginz’s requirements:

  • Constant cooling at 4°C
  • Easy to connect
  • Easy to keep clean.


Continuous process

“You need a lot of helping hands to get all those flowers through the greenhouse. This is a continuous process. Everything has to run smoothly. You need enough people and enough space; everything is important,” says Cock van der Hoorn of Coloríginz.

“During the first four or five months of the year, we receive a huge volume of flowers,” says Van der Hoorn. “Especially in the run-up to holidays like Valentine’s Day, Easter, Pentecost, and Mother’s Day, we sometimes receive multiple shipments at once. Then it’s a challenge to fit everything into our cold storage. By the time you realize you have a problem, it’s already too late. That’s why you have to act early to stay ahead of any potential issues. Our sister company, Holex, had good experiences with Coolworld. They’re easy to reach, honest, and offer competitive prices; Coolworld met all our expectations.”

Need a cold storage room temporarily?

Is your cold storage facility undergoing renovation or maintenance? Are you facing a temporary capacity shortage? Then contact Coolworld. We deliver our cold storage units quickly, customized to your needs, and ready for use.