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Coolworld freezer units rented for freezing LEGO® City Arctic promotion

news-topics Retail trade and supermarkets Hotel, Catering and Events Retail trade and supermarkets Hotel, Catering and Events Retail trade and supermarkets Hotel, Catering and Events Retail trade and supermarkets Hotel, Catering and Events Retail trade and supermarkets Hotel, Catering and Events Retail trade and supermarkets Hotel, Catering and Events

LEGO® City Arctic

To promote the new cool LEGO® City Arctic line, Antwerp advertising agency Done by Friday came up with what was literally a 'cool' campaign: an adventurous, ‘cold-to-the-bones’ Arctic expedition through Belgium. Several of the Dreamland chain of toy stores were featured, each with a rental freezer unit from Coolworld. Both the insides and the outsides were stylishly adorned with beautiful stickers in line with the sub-zero theme. The young Arctic explorers, suited up in matching costumes, could dig around in the ice mass in these mobile freezer units to excavate their own LEGO® figurines and to compete for the title of 'greatest explorer' of the Arctic event.